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🥥 Coconut & berry flavour
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What it does
Skin & coat support that isn't rancid fish oil
Glow supports normal skin and a glossy coat with the actives that actually matter for it — algal omega-3, biotin, GLA and zinc — every one named with its dose, no blend.
Algal instead of fish oil means no oxidation, no fishy breath, no mystery "marine blend". Just the omega-3, in a coconut-and-berry heart.
How it works
From the inside out
- 1Omega-3 & omega-6
Algal DHA+EPA and borage GLA — the fats the skin barrier is built from, at declared amounts.
- 2Biotin & zinc
The classic skin-and-coat micronutrients, in absorbable forms, within GB permitted levels.
- 3Give it the season
Coat turns over on its own timetable. Daily chews for 8–12 weeks is the honest window to judge a coat by.
Every ingredient. Why it's there.
Tap any ingredient to see why we chose it and what it does. Same doses as printed on the label — per 2.5g chew.
Flaxseed
200mg
Why this one: milled and stabilised so the oil inside doesn't go rancid before it reaches your dog — the reason most flaxseed in chews does nothing.
What it does: supports healthy skin and a glossy coat.
Source: milled, stabilised
Algal omega-3
100mg
Why this one: DHA and EPA are what actually reach the skin — and fish get theirs from algae. We skip the fish: no smell, no rancidity, no fish allergen.
What it does: supports healthy skin and a glossy coat.
Source: Schizochytrium oil, DHA + EPA
Borage oil
30mg
Why this one: borage is the richest plant source of GLA, the omega-6 that skin uses to stay calm and supple. Omega-3 and GLA together do what neither does alone.
What it does: contributes to the maintenance of healthy skin.
Source: GLA source
Vitamin E
10mg
Why this one: the natural D-alpha form, not synthetic. It keeps the omega oils in the chew fresh and does the same job in the skin.
What it does: contributes to the protection of cells from oxidative stress.
Source: D-alpha-tocopheryl acetate
Zinc
5mg
Why this one: zinc is involved in every stage of skin repair and coat growth. Chelated so it's absorbed, not passed through.
What it does: supports the maintenance of normal skin and coat condition.
Source: zinc chelate of glycine hydrate
Biotin
250µg
Why this one: biotin is what keratin — the protein hair is made of — is built with. 250µg per chew is a working dose, not a label decoration.
What it does: supports the maintenance of normal skin and coat condition.
Source: D-biotin
Full dose table — per 2.5g chew
| Active ingredient | Per chew | What it's there for |
|---|---|---|
| Flaxseed milled, stabilised |
200mg | Plant omega-3 for the coat |
| Algal omega-3 Schizochytrium oil, DHA + EPA |
100mg | The coat's omega-3, without the fish |
| Borage oil GLA source |
30mg | The omega-6 that calms skin |
| Vitamin E D-alpha-tocopheryl acetate |
10mg | Protects the oils, protects the skin |
| Zinc zinc chelate of glycine hydrate |
5mg | The skin mineral |
| Biotin D-biotin |
250µg | The coat vitamin |
- 100% animal-free base: chickpea flour, tapioca and yeast extract · Coconut & Berry Flavour
- Lab-tested for safety
Complementary pet food for dogs. Full composition, analytical constituents and additives are on the label. Not a substitute for a balanced diet or veterinary care. Values shown per 2.5g chew.
What to expect
Supplements work on a calendar, not a stopwatch.
Nutrients build up with daily use. Here's the honest timeline for Glow — and why we recommend at least 8 weeks before you judge.
Day 1
The Snoofle Test
Offer one chew from your hand. Sniff, take, gone. If it isn't — you tell us, we refund you.
Week 1–2
The routine forms
Same time, same spot. Your dog starts asking for it. The daily dose is now the easy part of the day.
Week 3–6
Levels build
Coat turns over on its own timetable — hair grows in cycles measured in weeks. Daily chews for 8–12 weeks is the honest window to judge a coat by.
Week 8+
Maintenance mode
Keep going. Support is something you maintain, not something you finish — which is why most Snoofle parents subscribe and stop thinking about it.
Every dog is different. Questions at any point? Talk to your vet — and talk to us.
How long will a jar last YOUR dog?
Slide to your dog's weight and see how long one jar lasts.
Subscribe and a fresh jar arrives on your dog's rhythm — 20% off, free UK delivery, pause or cancel any time.
The Snoofle Test guarantee
Your dog sniffs it. Your dog eats it. Passed. If they turn their nose up within 14 days, email us — we send a free returns label and refund the jar in full.
Why choose Snoofle over others?
Reviews
Glow, reviewed by dogs (and their people).
Reviews come from dog owners, collected by Judge.me. Tried Glow? Tell other owners how it went.
5.0 from 5 reviewsGlow, answered
Why algal omega instead of fish oil?
Fish oil oxidises — it goes rancid from the moment the bottle opens, and rancid oil works against the coat you're trying to support. Algal DHA + EPA is the same active molecules, grown in tanks, stable in a chew, no fishy smell.
When will I see coat changes?
Coat cycles are slow — hair growing today shows in 6–8 weeks. Give it two months of daily feeding before judging the shine.
Does it help with shedding?
Shedding has many causes (season, breed, diet). Glow supports normal skin and coat condition — for sudden or patchy hair loss, see your vet.
Pairs with
Biotic — Pre + Pro + Postbiotic Gut Chews for Dogs · 60 Soft Chews · Pumpkin Flavour
Coat on the outside, digestion on the inside — the pair most Glow parents run together. One chew each, same bowl.
£29.99 · 60 chews
See the dose table →
