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🧀 Cheesy yeast flavour
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What it does
The everyday multivitamin, done honestly
Daily covers the vitamins and minerals a complete diet is supposed to — at NRC-referenced levels, every one printed on the label. Lichen D3 instead of lanolin, chelated zinc instead of oxide, algal omega-3 instead of fish oil.
For the dog on a home-cooked or raw diet, the picky eater, or the parent who just wants the basics covered without guessing.
How it works
What's covered
- 1Vitamins A, D3, E, C
At NRC-referenced maintenance levels. D3 from lichen — the only animal-free source, and we name it.
- 2B-complex & minerals
Chelated zinc, yeast selenium, kelp iodine — forms the body actually absorbs, at amounts within GB permitted levels.
- 3The extras
Algal omega-3 and spirulina, because a multivitamin should do a bit more than the minimum.
Every ingredient. Why it's there.
Tap any ingredient to see why we chose it and what it does. Same doses as printed on the label — per 2.5g chew.
Spirulina
120mg
Why this one: spirulina is one of the most nutrient-dense foods there is — protein, iron, B vitamins and antioxidants in one ingredient. At 120mg a chew, it's a real amount, not a sprinkle.
What it does: supports normal vitality and brain function.
Source: whole-food algae
Algal omega-3
50mg
Why this one: straight from the algae fish eat — no fishy smell, no rancidity, no fish allergen.
What it does: supports normal brain function and a healthy coat.
Source: Schizochytrium oil, EPA + DHA
Vitamin D3
50 IU
Why this one: almost all D3 comes from sheep's wool grease (lanolin). Lichen makes the identical D3 molecule — animal-free and fully traceable.
What it does: contributes to normal immune function and healthy bones.
Source: cholecalciferol from lichen
Vitamin A + E + C
500 IU · 15mg · 30mg
Why these: the three vitamins every multivitamin should get right — at doses that top up a complete diet rather than overload it.
What they do: contribute to normal immune function and protect cells from oxidative stress.
Source: retinyl acetate · D-alpha-tocopheryl acetate · ascorbic acid
B-vitamin complex
B1 0.5mg · B2 1mg · B3 5mg · B5 2.5mg · B6 0.5mg · B7 100µg · B9 100µg · B12 5µg
Why these: B vitamins are water-soluble — the body doesn't store them, so a daily top-up matters. We include all eight, not just the cheap ones.
What they do: contribute to normal energy metabolism and nervous-system function.
Source: all eight B vitamins
Zinc + Selenium
5mg + 10µg
Why these: both are chelated or yeast-bound so they're absorbed rather than passed through — the cheap oxide forms mostly aren't.
What they do: support healthy skin and coat and normal immune function.
Source: zinc chelate of glycine · selenium-enriched yeast
Kelp
20mg
Why this one: iodine drives the thyroid, which drives energy. Kelp supplies it the way nature does, with trace minerals alongside.
What it does: supports normal thyroid function.
Source: whole seaweed
Full dose table — per 2.5g chew
| Active ingredient | Per chew | What it's there for |
|---|---|---|
| Spirulina whole-food algae |
120mg | The everyday green |
| Algal omega-3 Schizochytrium oil, EPA + DHA |
50mg | Omega-3 without the fish |
| Vitamin D3 cholecalciferol from lichen |
50 IU | Vegan D3 — the same molecule |
| Vitamin A + E + C retinyl acetate · D-alpha-tocopheryl acetate · ascorbic acid |
500 IU · 15mg · 30mg | The antioxidant trio |
| B-vitamin complex all eight B vitamins |
B1 0.5mg · B2 1mg · B3 5mg · B5 2.5mg · B6 0.5mg · B7 100µg · B9 100µg · B12 5µg | Energy and nerve support |
| Zinc + Selenium zinc chelate of glycine · selenium-enriched yeast |
5mg + 10µg | Skin, coat and immune minerals |
| Kelp whole seaweed |
20mg | Natural iodine |
- 100% animal-free base: chickpea flour, tapioca and yeast extract · Cheesy Nutritional Yeast Flavour
- Lab-tested for safety
Complementary pet food for dogs. Full composition, analytical constituents and additives are on the label. Not a substitute for a balanced diet or veterinary care. Values shown per 2.5g chew.
What to expect
Supplements work on a calendar, not a stopwatch.
Nutrients build up with daily use. Here's the honest timeline for Daily — and why we recommend at least 8 weeks before you judge.
Day 1
The Snoofle Test
Offer one chew from your hand. Sniff, take, gone. If it isn't — you tell us, we refund you.
Week 1–2
The routine forms
Same time, same spot. Your dog starts asking for it. The daily dose is now the easy part of the day.
Week 3–6
Levels build
Vitamins and minerals top up gradually with daily use. There's nothing to "feel" — there's just the basics, covered, every day.
Week 8+
Maintenance mode
Keep going. Support is something you maintain, not something you finish — which is why most Snoofle parents subscribe and stop thinking about it.
Every dog is different. Questions at any point? Talk to your vet — and talk to us.
How long will a jar last YOUR dog?
Slide to your dog's weight and see how long one jar lasts.
Subscribe and a fresh jar arrives on your dog's rhythm — 20% off, free UK delivery, pause or cancel any time.
The Snoofle Test guarantee
Your dog sniffs it. Your dog eats it. Passed. If they turn their nose up within 14 days, email us — we send a free returns label and refund the jar in full.
Why choose Snoofle over others?
Reviews
Daily, reviewed by dogs (and their people).
Reviews come from dog owners, collected by Judge.me. Tried Daily? Tell other owners how it went.
5.0 from 5 reviewsDaily, answered
Does my dog need a multivitamin on complete food?
Complete diets cover the baseline. Daily is a top-up at conservative NRC levels — filling everyday gaps without mega-dosing anything.
Where does your vitamin D3 come from?
From lichen. Almost all vitamin D3 in pet (and human) supplements is extracted from lanolin — sheep's wool grease. Ours is one of the few fully plant-derived sources, and we name it on the pack.
Can I combine Daily with the other chews?
Yes — the range is dosed to combine safely at 1–3 chews a day by weight each. Daily + Biotic is the classic everyday stack.
Pairs with
Glow — Plant-Based Skin & Coat Soft Chews for Dogs · 60 Soft Chews · Coconut & Berry Flavour
Basics covered — now the coat. Glow adds the algal omega-3, biotin and GLA that Daily only tops up.
£29.99 · 60 chews
See the dose table →
